Honey Bee Baker: Social Media for Business Growth
In this heart-warming success story, we hear about how Melissa Du Plessis, engineer-turned baker, created and grew her small business, Honey Bee Baker.
Vodacom Business Executive Head, Nastassha Dooks has a fascinating discussion with Melissa on how she stared her business after graduating as an engineer and how she went from strength to strength by using social media and other skills.
Key take-outs from the session:
Everything is going to cost you time or money. Its important for you to choose what you are going to invest your time in and what you will pay someone to do for you.
Social media is a key tool for growing your business – you’d be doing yourself a favour to master it ; )
Upskill yourself – on business skills, social media, the works!
Use your own skills. Melissa used her engineering systems-programming skills to create a super smooth and user-friendly ordering process online.
Don’t try to be everything to everyone. Find your niche target market and put all your effort into making them happy.
For more valuable advice, watch the full recording below.
Don't forget to have a look at Melissa's beautiful work at honeybeebaker.co.za
