Making the most of your online community

Harness the potential of a strong community

You’ve worked hard to set up your online business. You’ve got followers, subscribers and customers, but now what? How do you interact with those customers and keep them coming back?

With over 2.7 billion monthly active users, Facebook can be a powerful companion. Take Facebook Groups, for example. A space for sharing exclusive content and support, you can interact with current customers, attract new ones and build a real community. It’s about bringing people with shared interests together.

In this video, Matt, Community Trainer for Facebook Small Business Team, guides you through setting one up and how to get the most out of your group.

All views and opinions of the presenter are their own and do not represent Vodafone.

You can:

• initiate conversations

• get to know the members of the group

• gain free insights on the activity of the group and the success of your posts

Remember to determine what the goal of the group is, your target audience and the group visibility, so that you can really engage with your customers.

Try to maintain a close connection, welcome new joiners and thank your members for being supportive.

For more support you can also consult an expert by calling or requesting a call back.